I.D.E.A. 2012

Returning to Park Plaza Westminster Bridge London Hotel for its third year, Park Plaza and Dyade showcase the work of Italy’s top design companies as part of the Colour Your Life exhibition.

From 20 September to 20 October 2012, public areas throughout the Hotel host products and contemporary furnishings which unite both fashion and design through the theme of colour from a variety of Italian design companies, including Versace Home, Diesel, Fabrica for Benetton and Missoni Home. Participating companies also include Alessi, Bonaldo, Busatti, Cappellini, D-Editors, De Vecchi for Vhernier, Italdesign Guigiaro, Magis, Martinelli Luce and Moroso.

Open to the public from 21 September, guests are be able to peruse and purchase the products on display directly at the Hotel, located on the vibrant South Bank opposite Big Ben and the Houses of Parliament.

The free exhibition is sponsored by Estée Lauder, which shows a preview of the Autumn/Winter Make-up Collection 2012 Vivid Shine and illycaffè, which exhibits the illy art collection, a unique collection of teacups created by artist Daniel Buren, with a colourful and interactive installation on a backdrop of breath taking views across the Houses of Parliament. An exclusive preview of the exhibition is also supported by Farrarelle and Le Terre Del Gattopardo, Red Sea Group, Park Plaza Hotels & Resorts, Art’otels, Cyrus Yachts and Gear Construction.

The IDEA - Colour Your Life exhibition is supported by the I.C.E. - Italian Trade Commercial Agency - a government agency that helps to develop, facilitate and encourage Italian economic and trade relations with foreign countries, while also promoting Italian goods and services to a global audience.

Download official logotype