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I.D.E.A. – Italian Design Exhibition Area

Tied to the London Design Festival and 100% Design, I.D.E.A. is an Exhibition of the best of "Made in Italy" contemporary furniture organized by Dyade and held throughout the public spaces of the prestigious Park Plaza Westminster Bridge Hotel that offers a perfect location with uninterrupted views across the River Thames to the House of Parliament and Big Ben.
Organized in the heart of London, I.D.E.A. is an event created with the objective of allowing new realities to show themselves in a prestigious context with high international visibility.